Carving Up Kiel
by Stefene Russell
 
Originally published in Public Defender on September 11, 2002
 
“Simple means should be found by which by an interchange of points of view, we may get together for the whole process of modern life, by which we must exclude misunderstandings, bring all men into a common counsel and so discover what is the common interest.” -- Woodrow Wilson, quoted on the facade of the Kiel Opera House
 
Here's a sure way to confuse a friend from out of town. Drive down to 14th and Market, and nonchalantly point out the Kiel Opera House. Wait for your friend to take in the building's regal silhouette, the giant pillars, the weathered bas-relief theatrical masks along the front, the whimsical stone bears guarding the entrance. The inevitable question will pop up: "What is that building?" Tell them it's an art deco theater that seats 3,500 in the main auditorium, and that George Gershwin, The Metropolitan Opera and The Ziegfield Follies performed there. Then add that it's been sitting, unused and empty, for more than a decade. Your friend will probably stare out the window with a quizzical expression, then turn to you, and say why? 
 
Sadly, that's a question that St. Louisans have been trying to answer since 1991, when the Opera House closed its doors. The city contracted with Kiel Center Partners the same year, with the agreement being that the partnership would lease the entire grounds, build a new hockey arena for the Blues on the site of the Kiel Auditorium, and renovate and re-open the Opera House in the process. Though the company did replace the wiring, plumbing and ventilation systems, and has performed routine maintenance ever since, they announced in 1996 that they would not be re-opening it for performances. Arena construction had exceeded estimated costs; they had satisfactorily met the $2.5 million slated for renovation of the theater; and furthermore, they could not figure out how to make a profit on it.
 
Now, almost twelve years after it closed, following a string of usability studies and a long list of plans that included former Mayor Vince Schoemehl’s suggestion to convert the building into a Ulysses S. Grant library and museum, there are two pending proposals to bring the Opera House back to life. Clear Channel Entertainment has expressed interest in investing $20 million to restore it to its original use, that of functioning theater. A local group, the Kiel School for the Arts Committee, has emerged with an alternate plan: to spend $75 million to convert Kiel into a high school for the arts.
 
Though the City of St. Louis owns the building, Bill and Nancy Laurie (Sam "Wal-Mart" Walton's daughter and son-in-law), bought out both the hockey team and the Opera House lease from Kiel Center Partners in 1999, and have not publicly stated which plan they endorse, though the West End Word did mention that Harvey Harris, a core member of the KSA Committee, had talked to the Lauries, and he claims the couple told him that they think the school is "a dynamite plan." Kiel Partners, who own and operate the Savvis Center, had plans to lease the building to management better equipped to run a theater, but have had no takers until now. If anyone has the financial means and booking connections to resurrect Kiel, it's probably Clear Channel Entertainment, who operates over 100 theaters in America and 30 in England. At first glance, it seems like whatever plan takes precedence, it's acey-deucey for St. Louisans, who sigh and say that they'd be happy if the city did something, anything with the Opera House.
 
But Alderwoman Phyllis Young, who oversees Ward 7 (which includes downtown), says that she's not sold on either plan yet. Though she's received letters from advocates of the Clear Channel plan, she says she's yet to see anything concrete from Clear Channel Entertainment themselves. As for the school proposal, she believes there are "fundraising gaps" in that plan.
 
"I'm like the rest of the public," she says. "I'm waiting to see what will happen."
 
Russell Carter is historian at Kiel for Performing Arts, a non-profit that's been working to re-open Kiel Opera House since it closed its doors in '91. Carter has been waiting ten years to see what will happen to Kiel. In that time, he's pored over floor plans, read studies, researched the history of the building and watched every proposed plan for the building float by and come to nothing. And he still believes that Kiel's best use is as a performing arts facility.
 
"There are complaints that St. Louis doesn't need a theater this big," he says, "and I answer that with this: we're the only major city in the country that has but one large theater. You discount Chicago and Detroit, because they're bigger. But Columbus is smaller, Kansas City is smaller, Indy, Cleveland is smaller. But even if you discount those, you still have these other cities like Baltimore and Pittsburgh, and they have more than one. Most of these have three."
 
The most parallel city on that list may be Cleveland. Like St. Louis, it's an old rust-belt city that suffered from the "White Flight" syndrome of the '60s, when the cities emptied out into the suburbs. Until the mid to late '90s, downtown Cleveland boasted exactly one restaurant. The facades of the buildings were black from steel mill exhaust, the Cuyahoga River was on fire, and no one went downtown unless they had to. Though the Drew Carey show and a new ballpark certainly contributed to Cleveland's recovery, the renovation of the city's old theater district certainly had something to do with it as well. Today, Playhouse Square boasts five thriving theaters, including the Allen Theater, which seats 10,000 people -- and is operated by Clear Channel Entertainment. For October 2002, Clevelanders will be able to see the Broadway hit "The Producers," at the Allen, as well as performances by Laurie Anderson, The Jazz Ambassadors, Leon Redbone and the American Ballet Theater, and pianist David Lanz in the surrounding theaters.
 
Though Clear Channel has more than one cash cow in St. Louis -- they're the booking force behind the Pageant and UMB Bank Pavilion -- their theater division has yet to make a mark here. Last September, David Anderson, a Clear Channel theater division executive, met with Mayor Francis Slay to negotiate a deal over Kiel. Clear Channel said they were willing to front the lion's share of the renovation costs—though a tax-increment financing plan might be sought as well. Slay declared that a deal with the Texas-based company was "more likely than not," because concerns over parking problems could be remedied by building a garage on 14th Street.
 
Because of Kiel for Performing Arts' long history with the Opera House, the non-profit was also contacted by Clear Channel when the company decided to examine Kiel as a new venue. Carter himself knows the layout and history of Kiel like the lines in his own palms, and there's no doubt that the organization would be a resource for anyone looking to renovate the building. However, lately the organization has spent its energy issuing press releases addressing concerns over the Kiel School for the Arts proposal, which was made public on July 4.
 
In an August 30 press release titled "Advantages of a Restored Kiel Opera House for Saint Louis," KPA urges for a careful scrutiny where the school proposal is concerned. "Why spend $75 million for a school in a building never designed to be intended to be a school?" KPA asks, pointing out that North City's newest school, Vashon, a "state-of-the-art" facility that houses twice as many students as the proposed arts school, came with a price tag of only $40 million. Their biggest concern, however, is that the KSA Committee plan "would seriously alter the Opera House -- preventing it from ever becoming a major performance venue again."
 
According to some critics of the school proposal, that may be exactly the point; Harvey Harris, a member of Fox Associates, is a core member of the KSA Committee. Post-Dispatch columnist Greg Freeman noted last month that "more than one St. Louisan has been skeptical of Fox officials for years when it comes to the Opera House...Even today some believe that the Fox is interested in making sure that the Opera House never again offers competition. Fox officials have denied this. But Harris' involvement in the new proposal has fueled the rumors once again."
 
However, Harris says that those rumors are simply that. He says the building is no longer viable as a theater, but that it would be a shame not to do something with it. His proposal, he says, is a way to re-adapt the building for use by the community while paying homage to its history as a performing arts landmark.
 
"[Kiel] ceased to be an opera house 30 years ago," Harris says. "It's a relic in terms of usability. And that's a fact, not an opinion. They have to realize that it was built for something that doesn't exist today, vaudeville and traveling operas. There's no reason to preserve it for things that no longer exist." 
 
7th Ward Committeeman a real estate developer Brian Wahby, who also serves on the KSA Committee, says more specifically, that when the Kiel Auditorium was demolished, it altered the building significantly, since the two structures shared the main stage.
 
"They truncated the ramps that were used to access the stage," he says, "and as a result, access to the stage is impossible currently, and would require significant modification. [The school is a] great, creative, adaptive re-use. I'm not sure there's another alternative."
 
However, Landmarks Association of St. Louis has placed Kiel Opera House on its "Most Endangered List," since the announcement of the KSA proposal. In their July/August newsletter, they stated that they themselves proposed a similar project for the Ambassador Theater, but that a school inside of Kiel "just doesn't work." In describing KSA's proposed renovations (including an addition of a gym below the auditorium, as well as conversion of the four assembly halls into classroom space) they added, "If this is indeed the plan, forget about historic tax credits."
 
Kelly Struhs, an Associate at Harris' firm who is aiding Harris with the school project, confirmed that the KSA Committee is looking into historic tax credits as a funding source, though she adds that she is unsure of whether or not the project will qualify for them, and that they are looking at a wide variety of funding sources, including New Market tax credits. The Landmarks Commission says that they received a call from Dan Jay, the architect for the school project, about the building's enlistment on the National Register, and that he requested a copy of the Registry certificate, but Director Carolyn Toft says that if Kiel were indeed altered in the manner in which the KSA Committee proposes, there is no question that the Kiel would no longer be eligible to be listed in the National Register.
 
Oddly enough, Harris, as one of the main supporters of the Fox's restoration in 1982, is no stranger to adapting older theaters for modern audiences. Indeed, the Fox was built in 1929, even earlier than Kiel. Though the theater initially had a strong audience turnout when it first opened, the theater suffered later that year when the Great Depression hit. Due to competition with other theaters, the Fox went into receivership in 1931, and when it shut its doors in 1978, it had been reduced to running old Kung Fu movies, and had already begun to deteriorate.
 
In 1981, the building was purchased by Fox Associates, which included Harris, Leon Strauss, Robert Baudendistel and Dennis McDaniel. They performed a massive renovation on the old silent movie house, which included replacing the roof and installing new wiring and plumbing, and according to the St. Louis Theater Organ Society, "restor[ing] the theatre as closely as possible to its 1929 state of magnificence." That meant reproducing plasterwork, replacing missing pieces of art glass and brass fixtures, and weaving 7300 yards of carpeting in the original elephant pattern. They also renovated the "Crawford Special" Wurlitzer organ, one of only five of its type in the world, and completely overhauled the stage and backstage in order to accommodate modern productions. Yet the KSA Committee school proposal, in arguing for a massive restructuring of the Opera House, states that "the meaning of preserve/restore should not be limited to 'putting things back the way they were' - as if all that we have been is all that we can ever be." 
 
And architect Mike Bauer, who worked on a 1996 usability study of the Opera House, says that though anyone who takes over the building is looking at a great deal of renovation no matter what they do to it, and that it's still perfectly usable as a theater.
 
"There are some plusses and minuses that existed with the building since day one," Bauer admits, "because it was built in a time when to load in and out of touring shows wasn't as critical...and now things are a lot more complicated with the sound equipment, special effects equipment and so forth that go with touring shows. But we worked out a way to get a lift in there to bring whole trucks in there, whole trailers in there, up to stage level."
 
In addition, he says, the dressing rooms, rest rooms and elevators would have to be modernized. "It really gets down to the minor details, like painting the bottoms of the seats," he laughs. "But it's all fixable...the building is in excellent condition...it's maintained a constant temperature though all the winters, they [Kiel Partners] keep air circulating through the summer months, so it's been protected that way. Acoustically, it's an excellent theater, it's a good size, and there are plenty of seats."
 
Dan Jay says that yes, the building is appropriate as a theater. The problem, he continues, is that Kiel has too many seats.
 
"The day the Symphony decided to renovate Powell Hall," he says, "[Kiel] lost a tenant. The day that the Fox decided to renovate the Fox, it gained a competitor. Now we have a major new arts center opening at UMSL. Meanwhile, the community is about the same size, and the actual audiences for these kinds of theaters has certainly not increased. It's a victim to all sorts of forces that raise the question whether it will ever be a theater again. The building requires major seismic and retrofit. [It] has significant problems to get sets and move sets to the stage. So one would really be talking about at this point in time a pretty major, on the scale of what was done to the Fox, a pretty major renovation to bring it back to its prior glory as a viable theater."
 
If too many seats are the problem, then the School for the Arts redesign definitely addresses that: it calls to reduce the auditorium's seating from 3,800 to about 1,000. Because a high school has no need for an enormous auditorium, and because the east and west wings are the only part of the building that receive sunlight, Jay says that though the plan isn't cast in stone, turning the building into a school necessarily means altering the auditorium.
 
"You either say we need to preserve the space, so we're going to put the classrooms in space where there is no daylight, and keep the auditoriums because they have to be kept," he says, "or you say no, we're going to convert this to a school, build auditoriums that are internal, and really serve the students because those stages are really not what current productions want."
 
But as Sue Taylor of Washington University's Music Department wrote in a July 10 commentary in the Post-Dispatch, Kiel's problems are balanced out with some great virtues. Taylor points out that it has an orchestra pit, unlike Powell Hall; and its acoustics are superlative, and does not require amplification, as the Fox does. Radically altering the auditorium would mean "destroying the only large hall in St. Louis with both acoustical integrity and versatility."
 
And Carter points out that the main auditorium isn't the building's only good feature. It also has four smaller theaters, as well as a restaurant space, which once functioned as the Kiel Club. It also boasts a backstage, he says, that is "105 feet high. It's one of the largest in the country. Radio City Music Hall and the Metropolitan Opera are the same." The stage itself is enormous: 145 feet from wall to wall, with 48 feet from the back wall to the curtain line, which is a full six feet from the orchestra pit. And though it was used for staging operas and symphony concerts, it was actually constructed to be an extremely versatile space.
 
"It was designed in late '20s, and they finished in '34, and during that time they really were able to come up with a lot of things that make it so flexible, and so usable," Carter says.
 
In fact, it was that flexibility that forced the Symphony to find other space in the '60s. According to documentation by the Department of the Interior, the Symphony vacated the Opera House because it "needed a permanent home of its own." The Symphony cited concerns due to scheduling conflicts with other musical performances, as well as noise from Billikens games in the auditorium, despite the presence of curtains designed for soundproofing. The building they chose for their new home, the St. Louis Theater (now Powell Hall) is the oldest remaining theater in St. Louis. It was originally built as a vaudeville-movie house, and also required a great deal of renovation before it was fit to house a modern audience.
 
So reason suggests that if renovation was possible for the St. Louis Theater and the Fox (as well as the Allen Theater in Cleveland, which was built during roughly the same era) that it would be possible for the Kiel as well. There have been three usability studies since Kiel closed, including the Kiel Partners study that Bauer worked on. The first was commissioned by Fox Associates, who even then suggested that it was unfit for use as theater. In fact, they suggested turning Kiel into a parking garage, albeit with the current facade intact. The second was the Kiel Partners study, which also suggested alternate uses, including a Smithsonian Museum and a jazz and blues hall of fame. The third, which was paid for by the City and the St. Louis 2004 Committee, was done by Connecticut's Theater Consultants, Inc. Their conclusion was also that Kiel should not be used as a theater. Not because it wasn't suited to be a theater, but as president Victor Gotesman told the Riverfront Times, that "by renovating Kiel as a performing arts center, you're really turning your back on Grand Center."
 
Indeed, Steve Woolf, artistic director at the Repertory Theater, has a similar opinion. Woolf was asked to attend a KSA Committee meeting on the school proposal plan, but says that he, like Ald. Young, doesn't have enough information either way, but his concern is that "there's not enough programming, enough product on the road to keep the lights lit at Kiel, and keep the lights lit at the Fox."
 
He continues that he doesn't think Playhouse Square is a fair comparison, because Cleveland is marketed as a destination point, and the five theaters don't all simultaneously book Broadway shows.
 
Though Woolf's point on the booking is correct, Cleveland wasn't marketed as a destination point until very recently. In fact, there was a time when it was considered lower than St. Louis on the "flyover territory" scale. The problem may be that St. Louis is too much like Cleveland -- it's another blue collar Midwestern town that sometimes has a hard time balancing its addiction to baseball with its need to support the arts. Arts institutions face an uphill battle to survive, and right now, St. Louis is attempting to forge its own version of Playhouse Square with Grand Center. There's still no guarantee it will fly, and when a project like Grand Center is in an embryonic stage, it's a vulnerable thing. Right now, when shows like "The Producers" or "Mama Mia," pass through St. Louis, they play at the Fox. Parse through Clear Channel Entertainment's website, and you can see that in other cities, Clear Channel is booking those exact shows into their own theaters. If Clear Channel were to bring the Kiel back to life, there's no doubt that with their money and booking power, they'd have first pick of the big touring productions. And considering that, it's not hard to imagine why Fox Associates and other organizations associated with Grand Center might feel threatened.
 
On the other hand, if Russell Carter is right and that Kiel can "do for downtown St. Louis what New Jersey Performing Arts Center did for Newark," the Opera House would be a boon for the entire city, including Grand Center. With hotel and residential construction planned for downtown, there may not be a problem filling up five theaters like they do in Cleveland.
 
If the building is radically altered, it's altered forever. If the building sits vacant, the situation is no better than it was before. If Clear Channel puts the Fox under, no one is the happier for that, either. Kiel Opera House is St. Louis' Gordian knot, and there is no flashing sword in sight.
 
"I just don't think it's easily settleable," Woolf says sadly. "If the wind gets taken out of the Fox because the critical mass can't support both, then we have a problem. On the other hand, you go into the theater and you think God, the thought of having it torn apart -- you can't even consider it, because it's such a beautiful space. Some use needs to come out of it, but I don't know what the highest and best use is yet."
 
In the end, it may be the Kiel Opera House itself that offers up the wisest advice on its own future. On the right wing of the building, Woodrow Wilson pleads for us to bring all men into common counsel and so discover what the common interest is. Somehow, it seems that in the midst of the studies, proposals, pie charts and budget projections, someone forgot one minor detail: to ask the people of St. Louis what they want to do with the Kiel Opera House.

©Pub Def Publishing 2002

Stefene Russell is a frequent contributor to Public Defender. She has also written for stltoday.com and the St. Louis Business Journal.